Lip masks are one of the latest buzzwords in beauty.

After all, who wouldn't want full luscious lips? To be honest, we'll take any help we can get given how dehydrating winter time can be. But do you really need a lip mask, or is it a bit of a gimmick?

As we know, masks, in general, have had a bit of a comeback over the past couple of years. From the introduction of sheet masks and rubber masks to a lot of revamps of traditional formulas. Face masks in general, are definitely back in vogue. Also, eye patches are becoming more popular too. So, why not take it a step further? It makes sense that there would be ones specially formulated for lips, doesn't it?

What are lip masks?

There are different versions of lips masks, but fundamentally they are like miniature face masks. Some are thick and buttery, packed with nourishing oils and vitamins. Usually, these are designed to be used overnight (check out Naam Shea Lip Mask for overnight lip treatment!). Others are like mini, lip-shaped sheet masks infused with serums to help hydrate and plump. And then there are the stick-on rubber style lip masks that are usually gel based (again, infused with serums, oils and vitamins).

Which you choose to use is down to preference really. Some people find a thick balm more comforting, whereas others like the speed of a sheet or gel masks. All have the same aim, which is to deliver targeted hydration for the delicate skin on our lips.

Are they worth it?

In case the regular lip balm just isn't cutting it anymore for you, then surely a lip mask could be the only option. They're designed for maximum hydration (YES!) as well as helping lips to retain that moisture. If you're a smoker, one of the overnight treatment masks can help to reduce fine lines around the mouth too.

Also, when the skin around your mouth is hydrated as well as your lips you'll see an overall more plumped effect!